Gold Standard 100 Whey Protein Powder is a supplement powder that is made entirely of Whey Protein Concentrate. Each serving of powder includes protein, which stimulates the growth of new muscle tissue and aids in muscle rehabilitation. Anyone who wants to enhance their general fitness, gain and retain lean muscle, or reduce weight, from a fitness enthusiast to a body builder. Whey Protein Concentrate powder is ideal for Keto and other low-carb diets. Its low-calorie content makes it ideal for meal replacement shakes and weight reduction programs.